laga | One80 Design > Client Impact

The new packaging grew the brand tremendously and profitably says our client

Challenge:

Coffee-mate was challenged by competitors mimicking their dated amber glass jar and paperboard packaging. Parity forced a price ceiling in the category, and Coffee-mate wanted to regain its leadership position in the category.

Insight:

laga|One80 Design worked with Nestlé to achieve a category transformation in form and function to maintain brand and price leadership for Coffee-mate. Innovation Platforms focused on updating dairy imagery, improving pour dynamics and providing handling cues.

Solution:

We developed a creamy-smooth, easy-to-grip plastic bottle for both liquid and powdered products, with a non-drip spout and positive open/reseal cues providing greater freshness and more secure handling.

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