Veos

Challenge:

Veos is a small company with utility patents that enable the use of both magnets and pushpins on one display board. The company came to us for help in bringing the intellectual property to life, and to win placement with major retailers.

Approach:

We focused on eclipsing the standard display board paradigm to conceptualize a true organization system for home and office. Concept development efforts surfaced weight bearing "tools" to hold 3D objects. Integrating this utility with pins and magnets provides the ultimate in personal flexibility and intuitive use. Consumers saw the benefits in early prototypes, and helped us devise the right integration of features and aesthetics.

Results:

Our work in design, prototyping and development of a 2D/3D "sales kit" told the story needed to secure Veos' first retail partnerships with Crate & Barrel and Target Stores. Basic materials and simple construction got both products to market in record time.

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Preliminary Concept

Line Extension

Product Detail