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The laga | One80 Methodology* is more than just a "process". It's an intuitive and highly
way to inspire, explore, optimize and defend design solutions.
It links strategic and seamlessly with creative and design development by using that organize thinking and build consensus. It focuses on what really matters to key Stakeholders - your customer and internal team members - to drive the right strategic, creative and technical decisions. And, it ensures that we identify and close any perceptual or functional performance gaps your product may face. The laga | One80 Methodology helps us forward work that is always on-strategy and actionable. It's how we deliver on Innovation with Direction®. *The laga | One80 Methodology and associated visual tools are patent-pending. |
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Get in touch with us now
 to see how our methodology can be tailored to address your business challenge.
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Collaboration is key. Cataloging internal constraints. Reaching consensus on Design Strategy. Integrating an array of conceptual work. And resolving implementation challenges. Interaction keeps a program on-strategy and keeps all team members engaged. Together, we establish a work plan that tracks milestone dates and deliverables. 
Consumers don't give a moment's thought to their "unrecognized needs". So at laga | One80 Design, we don't rely on their words. We prefer to observe first hand. We spend time shopping with consumers to understand what motivates purchase decisions. We want to know what they see and what benefits they think they're getting. We also like to witness consumers in true usage occasions. We've been there for the morning shower, the afternoon commute and the evening meal. We've observed how kids eat ice cream, shoot hoops and keep photos. All for the purpose of uncovering opportunities to delight the consumer and build loyalty to your brand.
Visual tools allow us to communicate what we're thinking at each step. They ensure the team is aligned strategically, analytically, creatively and technically. The Client POV deliverable outlines your capabilities and constraints. Attribute Maps help us achieve team consensus on what really matters to consumers and where performance gaps lie. Innovation Platforms articulate the perceptual and functional dimensions we've decided we're solving for. And the Concept Core Matrix arrays creative work in logical form to facilitate team work sessions. These patent-pending visual tools work together to create a defendable story leading to the best possible ending — a design solution that is right for your organization and your customer.