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Resources

Think of us as a resource.

We've written and spoken on a number of topics related to innovation and consumer trends. While you're here, take a look at our array of published articles and helpful information.

Call us for a point of view on your next product innovation challenge. Or for copies of articles you see here. Or even just to say hello.

We're here to help, if we can. Really.

Published Articles

Thumbnail of 4C jarApril, 2007
The Freshness Dilemma: Conveying "Fresh" in Packaging so Consumers Will Pay For It
Brandpackaging Magazine

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Insights Cartoon: Capture the voice of the customer.

Insights Archive